8. Some design styles are more complex than others.

You have to trust your designer on this one. Anything that is animated is typically Flash and takes someone who specializes in that type of coding. It is commonly known that web design is steering in a different direction as smart phones and ipads are becoming more popular and that kind of coding simply doesn't work well on those devices. Also in terms of search engines like Google, Flash is not so efficient. It is nice to have a website with all kinds of whistles and effects, but it does take away from a website's primary purpose which is to convey information about your company in a user-friendly and easy way. Have that in your consideration, when deciding on what you like and don't like about websites.